In advertising, online ads stand out because of real-time reporting. Unlike traditional ads where you set it and hope for the best, online ads allow you to see immediate results. Today, we are going to explore The Good, The Bad, and The Ugly of Real-Time Reporting.

The Good: It’s Fast

Real-time reporting is quick—you can watch the numbers and make adjustments instantly. This lets you optimize your campaigns fast, often seeing improvements within days.

The Bad: Information Overload

Constant updates can lead to decision fatigue, causing overanalysis & unnecessary changes that disrupt your strategy.

The Ugly: It’s Addictive

Constantly checking your ad performance can be overwhelming. Like the stock market, results fluctuate daily. It’s best to check once a day and wait for patterns before making changes.

The Takeaway

Online advertising is powerful, but it requires constant attention. If you manage your own ads, check them weekly. If you hire someone, make sure they provide regular reports and updates.

At Buzz, we check ad performance daily but only make changes once a month and provide clients with monthly updates to ensure everything runs smoothly.

If you have questions or need help managing your online ads, feel free to reach out—we’re here to help you create a Buzz around your business!